โ€œ๐— ๐—ถ๐˜€๐—ฒ ๐—ฒ๐—ป ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒโ€ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ณ๐—ผ๐—ผ๐—ฑ ๐˜€๐˜๐—ฎ๐—ฟ๐˜-๐˜‚๐—ฝ

Preparation is not only a key success factor for restaurants...

Or could you imagine a restaurant that does not have ingredients, sauces etc. ready, cooking utensils and plates clean and in the right place? How would they work efficiently and satisfy their guests?

The same counts for food start-ups:
๐—ฌ๐—ผ๐˜‚ ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ๐—ปโ€™๐˜ "๐—ถ๐—ป๐˜ƒ๐—ถ๐˜๐—ฒ" ๐—ฑ๐—ฒ๐—บ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ด๐˜‚๐—ฒ๐˜€๐˜๐˜€ ๐˜„๐—ต๐—ฒ๐—ป ๐˜†๐—ผ๐˜‚โ€™๐—ฟ๐—ฒ ๐—ป๐—ผ๐˜ ๐—ฎ๐—ฏ๐—น๐—ฒ ๐˜๐—ผ ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ ๐—ต๐—ถ๐—ด๐—ต ๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—พ๐˜‚๐—ถ๐—ฐ๐—ธ๐—น๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐˜๐—น๐˜† ๐˜†๐—ฒ๐˜.

Or you risk to blow your best chance with them, because they're not coming back quickly after a bad experience: Retailers don't wait for your product and will quickly replace it with another one if it doesn't generate enough sales. Be aware of the hard competition and act accordingly.

The slides below show ๐Ÿณ ๐˜๐˜†๐—ฝ๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฐ๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐˜€ ๐˜„๐—ต๐—ฒ๐—ป ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐˜๐—ผ ๐—น๐—ฎ๐—ฟ๐—ด๐—ฒ ๐—ฟ๐—ฒ๐˜๐—ฎ๐—ถ๐—น๐—ฒ๐—ฟ๐˜€ (especially on a national level) and some approaches that help to address these challenges:

โ€ข Large efforts to find data for retail article passes, etc.
โ€ข New orders create more efforts and are prone to transmission errors when manually handling them
โ€ข Retailers take your whole margins, because of inconsistent prices and too much room for negotiations
โ€ข Risking too much working capital in inventory for uncertain sales ambitions
โ€ข Keeping large stocks to be able to supply sudden listings with big new retail customers is too risky
โ€ข Unclear future sales quantities that seem like a roller-coaster for every retail customer
โ€ข Lacking overview of sales data to take strategic decisions (flying blindly)


โ“ ๐—•๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—ผ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ: ๐—ช๐—ต๐—ถ๐—ฐ๐—ต ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—ฎ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ด๐—ฟ๐—ผ๐˜„ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—ฎ ๐—ฐ๐—ต๐—ฎ๐—ผ๐˜๐—ถ๐—ฐ ๐—ณ๐—ผ๐—ผ๐—ฑ ๐˜€๐˜๐—ฎ๐—ฟ๐˜-๐˜‚๐—ฝ ๐—ถ๐—ป๐˜๐—ผ ๐—ฎ๐—ป ๐—ฒ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฒ๐—ป๐˜ ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€?

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Hi, Iโ€™m Niklas and I help food start-ups build a sustainable food business based on an efficient and reliable operations foundation (among other things).

Follow me for more tips from my experience, introductions of exciting food start-ups, learnings from successful food companies and more ideas how to accelerate the food transition to a more sustainable nutrition.

You can already find more information, challenges and approaches for food start-ups in my โ€œoperations playbook for food start-upsโ€, which is ready to download on my website.

Zurรผck
Zurรผck

Most FMCG start-ups fail โ€“ A list of some more risk mitigation actions

Weiter
Weiter

The biggest and most dangerous mistake that most founders make: