โWhat are the new insights for food producers from the EuroCommerce report about protein diversification in retail and wholesale?โ
This is a question I heard a few times since the publication. ๐ก๐ผ๐, ๐โ๐บ ๐๐ต๐ฎ๐ฟ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐๐บ๐บ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐๐ต๐ฒ ๐ฏ๐ฒ๐๐ ๐ฎ๐ป๐๐๐ฒ๐ฟ ๐ ๐ฐ๐ฎ๐ป ๐ด๐ถ๐๐ฒ ๐ผ๐ป ๐ฎ ๐ณ๐ฒ๐ ๐ฎ๐๐๐ฎ๐ฐ๐ต๐ฒ๐ฑ ๐๐น๐ถ๐ฑ๐ฒ๐.
Although I wrote the EuroCommerce report with the target audience of retailers and wholesalers, there are a few points that their suppliers could learn from.
They could be relevant learnings for producers of fully plant-based or blended products, or any other product with room for more alternative proteins and plant-based ingredients.
๐ ๐ถ๐ฑ๐ฒ๐ป๐๐ถ๐ณ๐ถ๐ฒ๐ฑ ๐ณ๐ผ๐๐ฟ ๐ฎ๐ฑ๐ฑ๐ถ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฎ๐ฟ๐ฒ๐ฎ๐ ๐๐ผ ๐ฐ๐ผ๐ป๐๐ถ๐ฑ๐ฒ๐ฟ ๐๐ต๐ฒ๐ป ๐๐ฒ๐น๐น๐ถ๐ป๐ด ๐ฎ๐น๐๐ฒ๐ฟ๐ป๐ฎ๐๐ถ๐๐ฒ ๐ฝ๐ฟ๐ผ๐๐ฒ๐ถ๐ป๐ ๐๐ผ ๐ฟ๐ฒ๐๐ฎ๐ถ๐น:
๐ฏ Retailerโs protein diversification targets
๐ณ Retailerโs climate ambitions (Scope 3 CO2e emission reduction targets)
๐ค Value chain cooperation opportunities and examples
๐ข Optimizing the Marketing 4P for large additional target groups
In addition, asking warm retail contacts about their priorities and referencing to the report could create a constructive conversation as a base for better cooperation.
โ Competitiveness in price, taste, texture, nutrition and convenience is still the basic requirement to create an attractive offer and sufficient sales rotation for a good business case.
These key takeaways are based on specific sources from the published report and additional research on potential measures and trends.
๐ Here is the link to the full EuroCommerce report for reference: https://www.eurocommerce.eu/protein-diversification-at-retail-and-wholesale/
